1. Product - Service quality training (to improve service quality of service providing companies eg. hotel)
Market - Tourist industry (in view or IR opening in 2009)
Unique Selling Point (USP) - character matching; public speaking skills all rounded training
2. Product - Trendspotting service (import feasible business ideas into sg)
Market - giftshops, companies (eg. ig's heaven, Barang Barang)
USP - (Felyna can you fill us in?)
3. Product - Cold Noodles (briefly mentioned)
4. Product - Website to facilitate online shopping process (especially in the area of medical equipment and products wheel chair... we discussed this later in the meeting)
Market - consumers of medical products
USP - Provide comprehensive info about producta and how to get them as well as provide criterias for comparison.
5. Product - Wheelchair
Market - Wheelchair users
USP - can fit in taxis (less bulky)
6. Product - Plug in security device or add on for atms
Market - banks
USP - enhance security at low costs
7. Product - Career Guidance for students
Market - Secondary to Uni students or even schools
USP - creates awareness in students about jobs expectations and helps them plan their career. Achieve thru talks camps workshops.
8. Product - Recruiting agency for elder workers
Market - retirees and senior citizens who wish to contribute to society and earn an income
USP - Service exclusive for elder workers, Provide IT or job skill training
9. Product - Home cooked food catering service
Market - Families who prefer home cooked food than eating out
USP - Interesting traditional menus, food prepared by experienced housewives, senior citizens (integrate with idea above)
WOW! SUPER SHAG! Feel free to discuss abt the ideas and post them online. Keep an open if you know wat i mean.
CAN I ALSO REQUEST THAT WE DO NOT CRITICISE ANY OF THE IDEAS BUT TRY TO FORTIFY THEM OR EXPAND THEM.
Feel free to ask me any qns if you have any doubts.
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2 comments:
Yo Ivan!
I've seen your blog entry. Perhaps it's better for everyone to expand on their own topics? I feel it's rather too brief for discussions in one single blog entry. It'll be easier to leave comments specific to each topic too. =)
Maybe you'll want to ask everyone to post their ideas themselves. Ask them to flesh out their ideas, so that we can all add to it.
It's quite an urgent task actually. Would be glad if you can get them to get it done quickly. =) We'll need to comment on each other's ideas as soon as possible too. We only have 10 days to thresh all our ideas, to integrate, to synergise.
Taking note of everyone's input, on Friday we will give a presentation on whatever topics we still feel are possible. We'll probably have eliminated half of them by then. On Friday, we'll take all ideas into account and choose the one which is the most feasible.
Cheers,
Jinrui
Jinrui here..
Just a note:
Unique Selling Point...
It is always with respect to another product/competitor, and why itstands out from the rest. =)
Your points are still all value-prositions... It doesn't show why it is a good business yet.
For example, the judges would need to know what's the difference between your service company and one estalbished one, like Service Quality (SQ) Centre Pte Ltd (founded by Singapore Airlines & SPRING Singapore in 1990)? Or what existing wheelchair companies there are etc. =) I like to think this way 'cos if we can do something they cannot, then our plan is a very solid one.
Perhaps if we think along these lines, we can expand our ideas to even more creative and working ones. =) Like flying wheelchairs? Haha..
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